Advertisements Built Ford Tough - 969 Words

The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within that magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the readers wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just†¦show more content†¦Each model is performing a separate task, in which everyone seems to be dominant. And who would be the most dominant in the picture but the owner of the truck? The red color chosen for the words I bring the party seems t o portray a fiery, dominating statement made by whomever owns the truck. Also, the coffee cups have three cups lying down and three cups standing up Ââ€" with one standing taller than the rest. This could be taken to mean that, if someone buys a truck of this model, he would stand a little taller than the rest of his friends or co-workers. The Ford Motor Company advertising clichà © for their truck division is located at the bottom right hand of the ad. It emphatically states, Built Ford Tough. In other words, it seems to imply that whoever buys this model of truck will be just a little bit tougher than those who dont. The color scheme of the photographs is deliberately chosen to be lighter than normal in order for the words to stand out in a more dominating fashion. All of these qualities are hoped to appeal to that dominant, masculine nature that men tend to want to portray to their peers. br brFord appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truckShow MoreRelatedAnalysis Of The Movie The Man s Truck 957 Words   |  4 PagesIn the last 38 years Ford has known how to target the audience they have for the F- series of trucks. After the new advertisement that Ford produced one could venture to say that they did it again. With the first commercial being aired on television and online during the 2014 college football, Ford had a marketing strategy. Someone may ask themselves, â€Å"What audience does Ford try to aim for†? 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The case overview reviews the question Ford was forced to answer, â€Å"How to re-enter the type B car segment?† At the time, Ford was known publicly for the F series truck lines, who ranked top amongstRead MoreMarketing Strategy And Mix Of The T 150 Truck Line1800 Words   |  8 Pagescapacities. In January of 2015, â€Å"Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever† (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercialsRead MoreMarketing Plan For Ford Motor Company1900 Words   |  8 PagesMARKETING PLAN FORD MOTOR COMPANY By: Candyce Watson Final Report 05/11/2017 Five Year Marketing Plan for FORD, Inc. Executive Summary The Ford F-150 offers a model of truck that has high-strength, military-grade, aluminum alloys in its body, a new design and smart standard technologies. We want consumers to see that the F-150 can bring excitement, durability and the whole new meaning of built Ford Tough. 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